Looking after your customers: attracting, winning and keeping your customers

The customer lies at the heart of any marketing strategy. You need to attract customers, encourage them to make a purchase, establish their loyalty and manage their complaints.

You have a good product. You have defined clear sales targets. You know where you want to sell, at what price and to whom. You have developed an online and real-world promotional campaign. But a key ingredient is missing from this perfect marketing strategy – the customer.

Last modification 29.04.2021

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