Attracting, winning and keeping your customers

The customer lies at the heart of any marketing strategy. You need to attract customers, encourage them to make a purchase, establish their loyalty and manage their complaints.

You have a good product. You have defined clear sales targets. You know where you want to sell, at what price and to whom. You have developed an online and real-world promotional campaign. But a key ingredient is missing from this perfect marketing strategy – the customer.


Sign up to our newsletter to stay informed (on the top right).


Last modification 21.08.2018

Top of page

https://www.kmu.admin.ch/content/kmu/en/home/concrete-know-how/sme-management/marketing/looking-after-customers.html