Marketing can increase a company’s sales. Strategy also needs to be adapted to your SME’s specificities and size.
Marketing is often perceived as a luxury for large corporations that can afford a PR department, the services of an advertising agency or even a full-time employee dedicated to this task. Nothing could be further from the truth. Development of a marketing strategy represents a crucial step for any company, whatever its size, its age or the state of its finances. Anyone wishing to launch a start-up needs marketing, as does anyone wanting to improve sales or put a new product on the market.
