Entrepreneurs must start by defining the image they want to convey. They also need to determine what they want to sell, where and at what price.
A good marketing strategy should define the company's product policy, price policy, distribution policy and communication policy. This is what is called the “4 Ps” in marketing language (product, price, place, promotion).
These four aspects represent the foundation of your promotional effort. These are the prerequisites to be met before launching the promotional campaign itself. There is no point in reserving space in newspapers or creating a blog if you have not yet thought about the brand image you want to promote and the distribution channel to be used. The answers to the questions in this section will determine the marketing tools most suitable for achieving your goals.