Management

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Practical tips for running a business successfully: innovation methods, marketing tools, product certification and much more.

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Marketing and marketing concept: tools to increase sales

Marketing cannot be summarized as solely market analysis and advertising. A well thought-out strategy guarantees long-term growth. Find out more.

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Intellectual property: Protect your innovations and creations

How do you protect your technical inventions and other designs, such as your logo and product names? A guide.

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Social networks: Best practices guide

Social networks help you get closer to your customers. But good online communication means following certain rules.

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E-commerce: creating ergonomic and secure websites

What do you need to consider when creating an online store? Here is an overview covering issues such as general conditions, SuisseID, and payment methods.

Standards and quality guarantees/labels: the offer in Switzerland

ISO standards, environmental protection labels, technical control acronyms: presentation of the main certification bodies.

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IT security and infrastructure: tips

IT security, effective information technology and appropriate means of communication all contribute greatly to a company's success.

Public procurement: Answering a call for tenders

Companies can take part in calls for tenders offered by the Confederation, cantons and communes on the simap.ch platform.

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Labeling: what is the system?

From consumers requiring increasingly detailed information to constantly changing regulations, it is difficult to know what information should appear on a product and how it should be displayed. Here are the key labeling requirements in Switzerland.