Social networks: Best practices guide

A group of people holding on their forehead touchpads displaying the face of other people

Social networks offer SMEs a marketing opportunity. Some tips and explanations.

In recent years, companies’ communication channels have undergone a transformation. After the advent and growth of the Internet in the 1990s, the end of the first decade of the 21st century saw the extremely rapid development of social networks. This development from a fixed Internet to a user-generated Internet (Web 2.0) has revolutionized the way we communicate.

Consumers and potential business partners are now just a couple of clicks away and can be reached much more easily and effectively than before. Which is good news for SMEs, which can now enjoy global reach at low cost, and therefore compete with the big names, saving on the staggering costs of ad campaigns of the past.

Good online communication, however, requires an effective grasp of social networks. The positive or negative impact of the company's communication will depend on how these tools are used. The particular trait of the Internet is that it is a powerful sounding board, for better or for worse. Communication blunders or errors by companies can very quickly spread across the web and backfire.


Last modification 24.03.2020

Top of page