There is a range of tools to help launch a marketing campaign. You will pay for some; others are free. Some are used in the physical world, others on the web.
Advertising, Search engine optimisation (SEO), emails, social networks... Marketing tools play a key role in the development of a marketing strategy. When chosen well, they help increase efficiency and improve in order to promote your products and services in the best way possible.
Very often, these tools or techniques are used in an integrated way, i.e. they will be deployed simultaneously, based on the goals to be achieved. A company that wants to introduce a new energy drink on the market will, for example, benefit from conducting a market study while at the same time creating a website and running a promotion campaign on social media. On the day of the product launch, it may also launch a teaser campaign or organise a contest on social networks with the product or service as a prize to win.
Given the multitude of opportunities available on the market, it is not always easy for a company to choose the tools that will best suit it. This section aims to present the most common options, as well as their applications and scope, from the different general categories of marketing.
