In interviews published bi-weekly, experts and decision-makers give SMEs advice on how to succeed.

The interviews cover topics as diverse as business creation and development, innovation and strategy in the face of competition.

The most recent interviews are also posted on the SME Portal homepage.


Philippe Thévenot, founder of BP2M, which includes the Chiefs on Demand platform

"Provisional directors have a greater incentive to give their all."

(16.11.2022) The corporate economic situation, with its combination of increasingly volatile markets and a skilled workforce that is constantly concerned with work-life balance, is driving SMEs to hire interim managers.
Eric Scheidegger, Head of the Economic Policy Directorate and Deputy Director of the State Secretariat for Economic Affairs (SECO)

"A policy of openness is essential for Switzerland as a business location"

(02.11.2022) Parliament has instructed the Federal Council to draft federal law on the review of foreign investments. Eric Scheidegger, Head of SECO's Economic Policy Directorate and Deputy Director, provides an update on this initiative.
Rico Baldegger, Director of the School of Management of Fribourg (HEG-FR)

"In Switzerland, being an entrepreneur is still regarded as a very daring career choice"

(19.10.2022) Only a few Helvetians dare to start an entrepreneurial adventure. Why does this reluctance persist? Management expert Rico Baldegger explains.
Emilie Raffo, co-founder of ChainSecurity

"SMEs active in blockchain are interested in collaborating with academic experts."

(05.10.2022) Mainly used for crypto-currencies, blockchain is also being implemented elsewhere and the movement does not seem to be slowing down any time soon. Faced with strong international competition in the sector, what are Switzerland's competitive advantages? Emilie Raffo, co-founder of the company ChainSecurity and expert in the field, provides the answers.
Emilie Romon Carnegie, Director of Ashoka Switzerland

"Social entrepreneurship is all about collective interest"

(21.09.2022) The international organization Ashoka supports social entrepreneurship projects around the world. Emilie Romon Carnegie, its director in Switzerland, discusses the key drivers and challenges in this field.
Gabriele Censi, Director of GC Events

"The public is looking for interactive and ever more immersive experiences"

(07.09.2022) After two difficult years, the events sector has regained some momentum. Gabriele Censi, Director of GC Events, has relied on digitalization and innovative exhibitions to get through the pandemic. He reflects on the industry's challenges and opportunities for renewal.
Financial support for accommodation establishments Soft loans Consulting services What criteria Challenges for the Swiss hotel industry Zurich Suisse Zurich Société Suisse de crédit hôtelier (SCH)

"The hotel industry will have to strengthen its appeal"

(17.08.2022) The Société Suisse de crédit hôtelier (SCH), which is co-financed by the Confederation, provides financial support and consulting services to hotels. Its director, Peter Gloor, explains the role and function of the organization.
Ema Bolomey, lawyer in commercial law

"An entrepreneur facing overindebtedness often feels overwhelmed"

(03.08.2022) Business bankruptcies are on the rise this year. Lawyer Ema Bolomey explains what to do in this situation, and how it affects customers and employees.
Brigitte Baumann, co-founder of GoBeyond Investing

"Like many business angels, I first invest in a team"

(19.07.2022) Angel investment can make all the difference in getting a start-up off the ground. But what kind of people and projects are business angels looking for? Brigitte Baumann, an expert in the field, explains.
Marc Haesler, franchise specialist

"Recruiting and local marketing are a franchisee's core competencies."

(06.07.2022) The franchise business model is relatively unknown in Switzerland. Marc Haesler, director of Swiss Distribution, the franchisors' association in French-speaking Switzerland, provides some insights into this type of business.
Georges T. Roos is a futurologist

"Megatrends like artificial intelligence will profoundly change the economy"

(15.06.2022) What does futurology tell us about the economy of tomorrow? A look at megatrends might avoid unexpected surprises.
interview max zeller söhne phytotherapy medical foreign markets smes exports advice standards innovation

"Our success is based on the medical community's trust"

(01.06.2022) In just ten years, the Max Zeller Söhne company has grown from twelve to thirty export markets. With 150 employees, the firm specializes in the production of phytotherapeutic drugs. A market leader in Switzerland, it has also succeeded in establishing itself in many Asian and Eastern European countries.


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Last modification 04.01.2022

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