Traditional marketing: publicity and public relations

Despite the importance of the internet, traditional marketing methods, such as newspapers or radio, are often still effective. 

Today, the web has become the basic marketing tool. But traditional methods like newspapers or TV are still essential for reaching a certain type of customer base. Older people still read newspapers. Drivers still listen to the radio. And, despite their love of the internet, young people still watch television.


Sign up to our newsletter to stay informed (on the top right).


Information

Last modification 21.08.2018

Top of page

https://www.kmu.admin.ch/content/kmu/en/home/concrete-know-how/sme-management/marketing/marketing-tools/traditional.html