Theme of the month

Published once a month, the articles in this section deal with topics that are important for SMEs. They contain expert opinions and useful tips for entrepreneurs.

The most recent interviews are also posted on the SME Portal homepage.

2023
2022

Several people talking in a meeting room.

Seniors: an SME asset

(06.09.2023) As the proportion of active seniors in the labor market increases, Swiss companies must contemplate how to capitalize on this experienced professional resource.

Five tips for building long-term customer loyalty

(05.07.2023) Every year, businesses lose an average of 10% to 15% of their customer base, whether in business-to-business (B2B) or business-to-consumer (B2C) relationships. However, there are strategies to reduce these losses.

Multiple holographic padlocks amid technology.

How to prepare an SME for cyber attacks

(07.06.2023) What are the most effective ways of defending yourself against cybercriminals? Here's some practical advice.

A man in front of two opposing arrows and a question mark.

What's the best choice: SA or Sàrl?

(03.05.2023) Many entrepreneurs hesitate to convert the legal structure of their company to a public limited company (SA) as soon as the generated revenues or raised funds allow it. This significant step presents advantages for stakeholders and investors. However, the limited liability company (Sàrl) is becoming increasingly popular.

A young woman being scanned by biometric technology.

Artificial intelligence, the new Eldorado of human resources

(05.04.2023) For about a decade now, information technology has been increasingly used in recruitment procedures. However, this practice is not unanimously accepted. In Switzerland, a software program is attempting to reconcile artificial intelligence (AI) and ethics.

A person on a computer with fingerprint and lock pictograms.

Data protection: what you should know

(01.03.2023) The new Data Protection Act (FADP) comes into force on September 1, 2023. All companies in Switzerland are affected, including SMEs. Here are some of the details.

SMEs opening their doors to tourists

(07.12.2022) More and more companies are opening museums for the general public. Why do they make these investments and what are the benefits? Here are some explanations and accounts.

End-of-year interviews Annual appraisal Performance management Goal setting Feedback systems Dörte Resch Matthias Mölleney

Year-end interviews: the importance of careful preparation

(02.11.2022) Whether they take place at the beginning or the end of the year, individual interviews remain an essential opportunity for exchange within companies. Two experts offer advice.

Carrying out research and development in an SME

(05.10.2022) How should small and medium-sized companies go about innovating or setting up their own research and development (R&D)? Which partners should they turn to? Here is some advice and testimonials.

Typing on a computer keyboard with pictograms.

Freelancers: the art of communicating to get known

(07.09.2022) Every entrepreneur who is starting out should be aware of this: selling your services and products entails being able to get people talking about you. In the era of social media, communication channels are multiple and continue to evolve. Let's take a look at them.

Five tips to "prioritize" and stick to tasks

(03.08.2022) Urgent matters and demands keep on increasing for company executives and managers. Knowing how to determine the importance of your tasks to make the best use of your resources has become a priority.

Agricultural training: the next generation is sustainable

(06.07.2022) Farmers in Switzerland are adapting to meet the challenges of today, from new consumer demands to environmental concerns. In specialist schools, training is evolving to carry on the transition towards more sustainable models.

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Theme of the month

2023

2022