2026

A woman presenting products while filming herself with her smartphone

Influencer marketing: prioritizing authenticity

(04.03.2026) Working with influencers may appear beyond the reach of Swiss SMEs. In most cases, however, there is no need to rely on celebrities. Local profiles with a predominantly Swiss audience are often more relevant and more cost-effective.
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The importance of identifying talent at every level

(04.02.2026) Identifying and developing employees’ potential increases job satisfaction and strengthens company performance. Yet HR departments often lack clear policies for identifying and deploying skills beyond senior leadership roles. How can this gap be addressed? Expert insights offer guidance.
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Hiring Ukrainian refugees: yes, but how?

(07.01.2026) Status S applies to the majority of individuals who have fled the war in Ukraine. The permit grants access to the Swiss labor market, subject to notification of the competent authorities. Employment is therefore permitted without a prior authorization procedure. For companies, this is an opportunity to hire employees who are often highly qualified and highly motivated.

Last modification 03.02.2026

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