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Recent studies about SME , important events and advice from entrepreneurs: this column collect all the articles of current events published on the SME Portal.
Recent studies about SME , important events and advice from entrepreneurs: this column collect all the articles of current events published on the SME Portal.
This section contains information, addresses and useful links for entrepreneurs about the creation of an SME in Switzerland or developments in the international scene for instance.
In this section you will find articles on current developments in information technologies as well as on topics of corporate social responsibility.
Switzerland plays an active role in supporting companies. This section presents the various initiatives in Switzerland's SME support policy.
Before starting out in the e-commerce sector, businesses are advised to undertake market research to assess risks and opportunities.
Market research enables an SME to be more aware of its risks, its competition and its opportunities. It helps the company define its e-commerce strategy and refine its goals in terms of turnover.
For e-commerce, the SME can use a traditional market research format. Above all, this involves answering the following questions:
There are many tools for gathering information about the success of a competitor’s site as well as consumer behavior.
Last modification 12.10.2022