Before creating an e-commerce website, an SME needs to analyze the competition and define a strategy. Development of the platform must then follow a certain number of basic rules in order to maximize the chances of success.
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Checkliste Online-Auftritt KMU (2019) (only in German) (PDF, 658 kB, 14.11.2019)Staatssekretariat für Wirtschaft (SECO) und Bundesamt für Kommunikation (BAKOM)
Last modification 28.05.2021