Changing a business idea which has been successful

Many existing concepts can be changed to produce a promising business model.

There are considerable advantages to taking a proven idea, then adapting and marketing it intelligently. First, it is easy to assess whether there is sufficient demand and second, it is possible to observe among competitors the points to be considered and improved. However, imitation requires caution: be careful not to infringe on patents or copyright.

Consumer behavior is also a good source of ideas. As consumers, we constantly get annoyed with faulty products or inadequate service. When this is not a staff problem, we can assume there is a real need to improve the product or service.


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Last modification 17.08.2018

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