Many existing concepts can be changed to produce a promising business model.
There are considerable advantages to taking a proven idea, then adapting and marketing it intelligently. First, it is easy to assess whether there is sufficient demand and second, it is possible to observe among competitors the points to be considered and improved.
However, imitation requires caution. While ideas themselves cannot be protected, the way they are concretely realized falls under intellectual property rights. Patents protect technical solutions, trademarks safeguard product names and logos, design registrations cover product shapes, and copyrights apply to literary and artistic works, as well as software programs. It is therefore crucial to respect these industrial and copyright protections to avoid any infringement.
