You intend to launch your own business with your own idea, or you are at the start-up phase. The following points on the checklist will help you form an idea of the planning required and be aware of possible losses during preparation.
- I am well aware of the needs of my target group
- My products offer customers a genuine advantage over the competition
- I know the number of competitors, their market share and my potential
- I am aware of the objectives of the pricing policy in my sector
- I have specific knowledge about marketing in order to reach my target group
- I have developed a marketing concept