(19.02.2025) Swiss senior executives are starting the year 2025 with optimism. More than half (56%) of business leaders expect global economic growth over the next twelve months, according to PwC’s Annual Global CEO Survey.
Only 20% of the executives surveyed fear that the economic situation will deteriorate in 2025, a significant drop from the previous year (52%). According to the study’s authors, this optimism is partly due to the resilience of the national economy in the face of instabilities affecting global markets.
More than two-thirds (68%) of executives are banking on an acceleration of Swiss GDP growth this year – almost twice as many as in January 2024 (38%). This momentum could benefit employment. Nearly a quarter (24%) of the executives surveyed plan to hire in 2025, while only 14% are considering workforce reductions.
Cybersecurity risks remain the top concern for 37% of Swiss executives. Geopolitical conflicts rank second for 23% of CEOs – twice as many as in 2023. In third place, macroeconomic volatility is a source of uncertainty for 17% of respondents. In contrast, only 1% consider climate change a risk to their business (compared to 15% globally).
The adoption of AI accelerated significantly in 2024. Nearly 84% of executives report that their company used this technology over the past year, up from just 16% in 2023. More than half (52%) believe AI tools lead to efficiency gains.
Last modification 19.02.2025
