(05.11.2025) Artificial intelligence is spreading rapidly across the Swiss business landscape. Between 2024 and 2025, the share of SMEs that incorporated this tool rose from 22% to 34%, according to AXA’s annual labour-market study.
At the same time, the proportion of companies that have never used this technology dropped by 16 points, from 45% to 29%. Translation (52%) and correspondence (47%) top the list of the most common applications.
Today, more than one in three companies (34%) use AI to automate certain work processes (up from 23% in 2024), while 32% use it for data analysis (up from 22% the previous year). Adoption is also increasing in areas such as targeted advertising (24% / +9 points) and customer relationship management (20% / +4 points).
Nearly half (45%) of Swiss SMEs now see AI as an asset to their business, compared with 35% in 2024. Conversely, the share of companies with a negative view of the technology has fallen to 13%, from 20% a year earlier. Around two-thirds (60%) see it as an opportunity, and only 8% as a threat.
Among surveyed employers, 57% report improved efficiency thanks to AI in 2025, compared with 46% in 2024. The impact on employment appears broadly positive: only 2% of companies say they have reduced staff due to productivity gains, while 10% report that AI has led to the creation of new positions. According to the study’s authors, this technological shift is affecting the skills employers are seeking rather than the overall number of jobs.
However, data protection remains a major issue in many cases. Only one-third (34%) of companies have established clear rules on what data employees may or may not enter into AI tools. This figure falls to just 23% among small firms with fewer than ten employees.
Last modification 05.11.2025
