Today, the large majority of customers are online. An SME must invest in the internet if it wants to increase its sales.
According to the Federal Statistical Office, in 2023, nine out of ten people in Switzerland used the Internet every day. An online presence has therefore become indispensable for an SME. Whether it is a website, blog articles or online advertising, digital marketing aims not only to increase the visibility of the company among its customers significantly, but also to make information about its products or services more easily accessible to its customers.
