(18.06.2025) Switzerland’s tourism sector is looking forward to a positive summer season in 2025. Forecasts point to 21 million overnight stays – a 0.7% rise compared to summer 2024. This growth is expected to continue into the winter (+0.5%), according to the KOF Swiss Economic Institute.
The trend builds on last season’s record performance (18.5 million overnight stays, +2.6%). Despite a strong franc, a mixed economic climate, and ongoing geopolitical tensions, demand remains robust. The number of Swiss travelers is holding steady, well above pre-Covid averages. Domestic tourists now account for nearly 50% of overnight stays.
While the situation across European markets is mixed, European visitors continue to return. The French, British, and Nordic markets are stable or seeing slight growth, though the number of German tourists is declining. Overall, European overnight stays rose by 2% during the 2024–2025 winter season but are expected to dip slightly this summer (-0.7%).
Growth this summer will be driven mainly by long-haul travelers from North America (+3.7%) and Asia (+3%). In 2024, overnight stays by North American visitors reached a record 3.8 million, despite economic uncertainty in the US. Strong purchasing power, relatively affordable airfares, and tourism packages priced in US dollars continue to attract these visitors to Switzerland. While a potential slowdown in the US market cannot be ruled out, the outlook for both summer and winter 2025–2026 remains positive (+1.9%).
The number of Chinese visitors is also expected to rise this summer (+17%), though it is likely to remain below 2019 levels.
Last modification 18.06.2025
