Information to include on a website
An e-commerce website should provide users with a certain amount of information to protect itself legally and ensure its long-term existence.
What information should feature on an e-commerce website? This section sets out the main points, most of which are not legally binding, but which should be applied to ensure best practices in relation to consumers.
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Information about the owner
On an e-commerce website, the customer must be able to access detailed information about the owner.
Order confirmation
Sometimes neglected, the order confirmation has an impact on customer satisfaction after an online purchase. It can also be used as a marketing tool.
Other information on the website
An online store can provide customers with a certain amount of additional information.
Product information: What information should be featured on a website?
Unlike a physical store, an online store doesn’t let consumers test products or ask the seller for advice. All product information therefore has to be featured on the website and presented in an attractive format.
The order process
To avoid losing a customer when a sale is being concluded, the online store’s ordering process needs to be simple and inspire confidence.
What is a cancellation right?
In Switzerland, a cancellation right exists only if the seller decides to offer it. If it does, then the online store must explicitly display the relevant conditions.