Creating your own e-commerce website
Before creating an e-commerce website, an SME needs to analyze the competition and define a strategy. Development of the platform must then follow a certain number of basic rules in order to maximize the chances of success.
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Business site and data protection
An e-commerce website must process the data collected about its customers transparently and securely.
General terms and conditions of sale
Online sellers cover all of the legal aspects of the sale in the general terms and conditions. Once approved by the customer, this document becomes an integral part of the sales contract.
Information to include on a website
An e-commerce website should provide users with a certain amount of information to protect itself legally and ensure its long-term existence.
Inspiring confidence and security
Customer confidence and a sense of security are among the most important factors in the success of an e-commerce website. The website must be built to maximize both.
Online payment methods
An online store must offer different payment methods, so that each customer can find a method that suits them.
Preliminary market research
Before starting out in the e-commerce sector, businesses are advised to undertake market research to assess risks and opportunities.
Ready-made or customized solutions: Which e-commerce platform should you use?
An SME planning to launch in the e-commerce sector must design its website carefully. Should it opt for a cheap off-the-shelf solution or develop a bespoke platform? Here is some advice.
Statutory obligations: Swiss and European e-commerce laws
In Switzerland, electronic commerce (e-commerce) is mainly governed by the Federal Law Against Unfair Competition (LCD; RS 241) and the Order on the Indication of Prices (OIP; RS 942.211), and in the European Union by the Directive on Consumer Rights (Directive 2011/83/EU) and the Directive on Electronic Commerce (Directive 2000/31/EU).