Traditional marketing
Despite the importance of the internet, traditional marketing methods, such as newspapers or radio, are often still effective.
Today, the web has become the basic marketing tool. But traditional methods like billboards, newspaper, radio or television advertisements, and events are still essential for reaching a certain type of customer base. Older people still read newspapers. Drivers still listen to the radio. And, despite their love of the internet, young people still watch television.
Traditional marketing is divided into several categories that correspond to different marketing tools:
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Event marketing
Event marketing can take many forms, including trade shows, exhibitions, outdoor activities, and charities. The goal may be to cultivate relationships with clients or to convince a new audience on the ground.
Organising your public relations
Public relations refers to the communication techniques and strategies that a company uses to manage the dissemination of information about itself. The goal is to increase its visibility and consolidate its expertise.
Outdoor advertising
Outdoor (or out-of-home) advertising helps small and medium-sized enterprises (SMEs) publicise themselves and their offerings. It is effective, has public impact and is seen where it matters: in the streets where potential customers work, shop and socialise.
Promotions
A company can offer attractive price reductions to boost sales or introduce new products to the public.
Sending effective brochures and letters
Mailing, or sending letters or brochures, is cheap. Beware, however, of some pitfalls characteristic of this type of marketing material, which is sometimes poorly perceived by the public.
TV and radio: Conveying your message
These channels are expensive and complicated to use. But these are also effective tools for promoting an SME.