2023
Five tips for retaining employees
(06.12.2023) In a context marked by labor market tensions and competition from large companies, SMEs sometimes need to double their efforts to retain their qualified employees. Expert advice and feedback from a young SME.
Is automating marketing a solution for SMEs?
(01.11.2023) Information technology solutions enable the optimization of communication, but how should you go about it, which tools should you choose, and what are the advantages? We’ve rounded up some expert advice and testimonials.
Creating an association, how and why?
(04.10.2023) Associations must pursue a non-profit purpose, but the law allows them to engage in commercial activities to finance their operations. However, this legal form prohibits a profit motive. How can one define the limit between resources necessary for the functioning of an association and profits?
Seniors: an SME asset
(06.09.2023) As the proportion of active seniors in the labor market increases, Swiss companies must contemplate how to capitalize on this experienced professional resource.
Five tips for building long-term customer loyalty
(05.07.2023) Every year, businesses lose an average of 10% to 15% of their customer base, whether in business-to-business (B2B) or business-to-consumer (B2C) relationships. However, there are strategies to reduce these losses.
How to prepare an SME for cyber attacks
(07.06.2023) What are the most effective ways of defending yourself against cybercriminals? Here's some practical advice.
What's the best choice: SA or Sàrl?
(03.05.2023) Many entrepreneurs hesitate to convert the legal structure of their company to a public limited company (SA) as soon as the generated revenues or raised funds allow it. This significant step presents advantages for stakeholders and investors. However, the limited liability company (Sàrl) is becoming increasingly popular.
Artificial intelligence, the new Eldorado of human resources
(05.04.2023) For about a decade now, information technology has been increasingly used in recruitment procedures. However, this practice is not unanimously accepted. In Switzerland, a software program is attempting to reconcile artificial intelligence (AI) and ethics.
Data protection: what you should know
(01.03.2023) The new Data Protection Act (FADP) comes into force on September 1, 2023. All companies in Switzerland are affected, including SMEs. Here are some of the details.
SMEs in the digital age
(01.02.2023) The rise of technology has brought the promise of automation and simplification of many tasks and is boosting the productivity of businesses. However, there are numerous challenges involved in implementing the digitization process.
Why SMEs should leverage digital data
(04.01.2022) Data is a rich and complex source of information. It often has significant economic potential for companies.