Management

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Practical tips for running a business successfully: Promoting innovation, marketing tools, product certification and much more.

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E-commerce: creating ergonomic and secure websites

Online commerce helps SMEs access many potential customers, while reducing the number of intermediaries and costs. What is the best way of taking advantage of this opportunity? Here are some practical tips.

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How social networks benefit SMEs

When used in a relevant and attractive way, social networks allow companies to retain and expand their customer base for a relatively modest budget.

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Intellectual property: Protect your innovations and creations

A company can register trademarks, patents and designs. It is crucial for entrepreneurs to consider early on what they want to protect and make sure that they do not conflict with other companies.

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IT and infrastructure: tips

Optimal office IT infrastructure, effective information technology and appropriate means of communication all contribute greatly to a company's success.

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Labeling: what is the system?

From consumers requiring increasingly detailed information to constantly changing regulations, it is difficult to know what information should appear on a product and how it should be displayed. Here are the key labeling requirements in Switzerland.